My focus for the past 5 years has been threefold: Brand strategy, messaging, and integrated multimedia.
Seeing the evolution of the marketing and advertising world from when I was a child in the 80’s when cable was king, and the term “zipping” was coined, a catchy phrase to indicate flipping through the channels at a rapid pace… To when I started working in the industry in the early 2000’s when smartphones were popping up and google, eBay and Amazon were beginning their world domination. Has been inspiring, eye-opening and terrifying all at the same time…
I started my communications career working primarily in marketing and development in the non-for-profit sector. Working with NGO’s on how to reach potential donors and keep brand loyalty with new and longtime supporters. Working in this arena for so many years taught my two keys things: People support brands who’s narrative they connect with and content, is in fact king.
I believe in connecting with consumers with strong and clear communication. Building brand loyalty is about consistent communication through your stories narrative, it’s messaging and its affinity.