Perception is everything in marketing.

When you see words like social, impactful, reach, what do you think of? What do you associate these words with?

Definition of Perception

1 a: a result of perceiving : observation

b: a mental image : concept

2 obsolete : consciousness

3 a: awareness of the elements of environment through physical sensation color perception

b: physical sensation interpreted in the light of experience

4 a: quick, acute, and intuitive cognition :appreciation

b: a capacity for comprehension

— perceptional play \pər-ˈsep-shnəl, -shə-nᵊl\ adjective

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