Adidas Misconception:

Adidas is an acronym for ” All day I dream about sports”.

Origin of Adidas:

Adidas was founded by Adolf Dassler, his friends and family called him Adi.

Adolf would make shoes in his mothers scullery and laundry room after he returned from the first world war, his brother Rudolf ( who later formed PUMA) joined shortly after to form Dassler Brothers shoe factory and eventually  Adolf ‘Adi’+ Dassler ‘Das’= Adidas.  

The three stripes represent a mountain and the challenges that athletes face, as well as the “Three Stripe Shoe Method” coined by Adolf Dassler.

Adidas Empire:

Adidas has a current market value 6.8 billion


The History of Brands: Origins, Misconceptions, and Empires

I have always been a history buff, always interested in where I came from and who and what shaped the world I live in.

Whether it be ancient Greece, Alexander the Great, the war of roses or the rise and fall of Napoleon. This curiosity has always dripped into my work in marketing and PR. How are brands built?

What inspired their inception? Their demise?

What are some common misconceptions?

With that in mind, over the coming weeks, I will be doing a series on such topics and delving into the history of brands.


Perception is everything in marketing.

When you see words like social, impactful, reach, what do you think of? What do you associate these words with?

Definition of Perception

1 a: a result of perceiving : observation

b: a mental image : concept

2 obsolete : consciousness

3 a: awareness of the elements of environment through physical sensation color perception

b: physical sensation interpreted in the light of experience

4 a: quick, acute, and intuitive cognition :appreciation

b: a capacity for comprehension

— perceptional play \pər-ˈsep-shnəl, -shə-nᵊl\ adjective