“Fake News” and Ryan Holiday:

In a time when the phrases “fake news” and ” post-truth” are thrown around so freely, I thought it prudent to share an article written by not only one of the most brilliant marketing minds in the world, but one of my favourite authors; Ryan Holiday. Ryan Holiday’s first book ” Trust Me I’m Lying: Confessions of a Media Manipulator ” was effectively the PR guide/mind behind “fake news”. Former director of marketing for American Apparel, PR strategist for Tucker Max, the contraversial Fratire author; Ryan Holiday’s strategic marketing mind will surely make you question what you read… Enjoy the read!

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