Fill Up That Shopping Cart: POSP


Retail giants such as Walmart, Winners, and Canadian Tire have honed in on consumers need to purchase. Ever wonder why there are items between 2-$10 displayed in the lines to the cash in places like Walmart, Winners, and Canadian Tire? They are there for a reason, the last 5 consumer reports show that 6/10 consumers will purchase items between 2-$10 at the POSL (Point of Sale Location). Item’s such as tea, gum, beet chips, small flash lights and such… Now with tax season upon us, TURBO IMPOT decided to try and capitalize on this consumer behavior, albeit slightly out of the normal parameters. Two questions: Are you guilty of this common consumer behaviour? How successful do you think TURBO IMPOT will be at selling this product in this environment?


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