Adidas is an acronym for ” All day I dream about sports”.
Origin of Adidas:
Adidas was founded by Adolf Dassler, his friends and family called him Adi.
Adolf would make shoes in his mothers scullery and laundry room after he returned from the first world war, his brother Rudolf ( who later formed PUMA) joined shortly after to form Dassler Brothers shoe factory and eventually Adolf ‘Adi’+ Dassler ‘Das’= Adidas.
The three stripes represent a mountain and the challenges that athletes face, as well as the “Three Stripe Shoe Method” coined by Adolf Dassler.
Adidas has a current market value 6.8 billion