I have always been a history buff, always interested in where I came from and who and what shaped the world I live in.
Whether it be ancient Greece, Alexander the Great, the war of roses or the rise and fall of Napoleon. This curiosity has always dripped into my work in marketing and PR. How are brands built?
What inspired their inception? Their demise?
What are some common misconceptions?
With that in mind, over the coming weeks, I will be doing a series on such topics and delving into the history of brands.