Perception is everything in marketing.
When you see words like social, impactful, reach, what do you think of? What do you associate these words with?
Definition of Perception
1 a: a result of perceiving : observation
b: a mental image : concept
2 obsolete : consciousness
3 a: awareness of the elements of environment through physical sensation color perception
b: physical sensation interpreted in the light of experience
4 a: quick, acute, and intuitive cognition :appreciation
b: a capacity for comprehension